Bibliograph

How to sell what you make, the business of marketing crafts, Paul Gerhards

Type

Label

How to sell what you make, the business of marketing crafts, Paul Gerhards

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

How to sell what you make

Nature of contents

handbooks

Oclc number

820349213

Responsibility statement

Paul Gerhards

Sub title

the business of marketing crafts

Summary

"... Written for people who want to know more about what's necessary to get into the crafts business, including marketing, selling, and the day-to-day clerical aspects of running a business"--Preface

Table Of Contents

Crafts as a business: an introduction -- Crafts fairs and street fairs: your direct link to consumers -- The gallery connection: stepping into the wholesale marketplace -- Selling to the trade: expanding your market -- Advertising and publicity: marketing through traditional media -- Going global: marketing and selling on the internet -- Service, fulfillment, and sales reps: keeping your customers satisfied -- The itinerant crafter: a booth for the crafts nomad, indoors and out -- On paper: the back office of the crafts business -- On crafts and craftsmanship: true to the legacy

Classification