Bibliograph

Social media marketing for digital photographers, Lawrence Chan

Type

Label

Social media marketing for digital photographers, Lawrence Chan

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Social media marketing for digital photographers

Oclc number

767526289

Responsibility statement

Lawrence Chan

Summary

With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected marketing strategist shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you

Table Of Contents

What is social media? -- Strategic planning -- Audience matters -- The power of content -- Social media channels -- Launch a social media program -- Blogs and websites -- Photography as a social luxury -- Brand evangelism -- Survival tips

Classification